CSR Archive

Financial literacy

Get hold of finance!
Surveys in recent years have shown that young people in Denmark lack basic knowledge about insurance and personal finance. Responding to this, Tryg and Nordea bank has entered into a partnership with the Youth Town in the Municipality of Rødovre (Copenhagen metropolitan area).

Together, we have created a board game that strengthens the young player’s financial literacy by making the needs for banking and insurance tangible and easily understandable.

Since 2010, the game has attracted 259 classes from 8th and 9th grade of primary school or 5373 pupils. 60 instructors from Tryg and Nordea are guiding the pupils through the game that integrates the use of excel sheets with a large game table and the use of white boards to disclose savings.

Watch the movie on 'Get a hold of finance' - click here (in Danish):

The items were also shown on TV2 Lorry on 25 September 2012.